With goal conversions comes reporting... Can't say I love it but it definitely some work! If you're into SEO then you'll know you have to do lots and lots of reporting. It's all about keeping the client informed (and happy) with the campaign so they know what's going on. However, if you're your own boss, and doing SEO for you're own site, we can just skip the reporting part.
So really, what's in a SEO report? Good question!
An SEO Report should contain some basic information. The depth of information depends on how deep you're willing to go with the site analysis. But there are a few basic information which should always be there here are a couple of them:
This is the easiest thing to track and report on, mainly because Google Analytics makes it so easy. Here's a screenshot of Google Analytics doing all the work for you:
Now with ranking it's slightly different. You don't have to track the ranking but it's a good idea to know where the ranking position for certain keywords. The higher up you're found for a particular keyword the higher the traffic you'll get for the keyword, especially if people search for that term. Take the term 'SEO Nigeria', if I'm ranking no 1 for it on Google I'm going to get more traffic than if I was saying in 6th position for that key term. Based on that, keeping track of one's ranking can come in handy. Also, it lets you know if you're link building efforts is paying off or not...
Link building analysis
Once again, if you're your own boss, keep moving... But even if you are, it's always a good idea to know where you're leaving your mark on the Internet. Dropping comments, signing up for directories and social bookmarking are all parts of link building and should be included in a report; it's not something you HAVE to do, but once again, it's something to check and see if your efforts are paying off.
Once those are in the report, the rest can vary. Some other things you might want to add are:
- Goal Conversions
- Bounce Rates (not that I really think they are that important)
- Top entrance and exit pages
- Competitor Analysis
- Geography of visitors
These are something of the areas which I believe any site owner should be interested in knowing and hence should be in a SEO report. What do you think? Is there anything else you put in your reports or something you think is just as important? As usual please drop me a comment or send me an email to share your thoughts.