Tuesday, 3 August 2010

SEO Tactics and Tips for using them

We all know that in the SEO industry things change in a blink of an eye, it's quite normal and common. I recenty came across this 2009 SEO inforgraph on SEO Tactics and figured I'll touch on it and bring out some useful tip for using them. Here's the infograph and now lets get down to business

White Hat-Low Value section

This section contained Spam Reporting Competitors, Meta Keywords, DMOZ/Yahoo Directory Submission and SE Submissions. At one time, a lot of these tactics used to work, but now they are of little or no value. Spam reporting is time wasting and does not focus on your campaign but others, why waste precious time? The other tactics still work but they don't do much good, once again, don't waste your time. Press Release Optimisation, now I still see this as having some good use if well distributed with the right PR channel so I won't push it to the low value section altogether.

Low Value-Black Hat section

This section contains Automated Content Generation and Automated Blog Spam - generally, you want to avoid these or else you could end up having problems with duplicate content and blacklisting respectively. Generally anything related to automation is a no-no for me, if something seems too good to be true, then it is. Getting someone else, or in this case a machine, to do this job is just not right.

Reciprocal Link Trading and Keyword Stuffing is old school but is surprisingly still in use. There's nothing wrong with the occasional reciprocal links when there is an association. If both websites are not related in anyway then there is a problem. Why should a shoe website link to a job website? In regards to keyword stuffing, when it’s all said and done, websites should be designed and written for human users not search engines. Having a website with stuffed keywords might get you good ranking but you’re not going to get an conversations so what’s the point?

Black Hat-High Value Section

These tactics include Do-follow commenting, Paid directory submission, IP Cloaking, Injected links and Parasite hosting. And like the term black hat seo entails, they can get you good ranking but at a risk of getting penalised by search engines, if caught. There is nothing wrong with dropping comments or even injected links, as long as they are valid and useful comments and links. Paid directory submission is tricky especially if the links get devalued or penalised. There are a few good business directories out there; you just have to find them.

White hat-High value Section

This is the best part because it has the best tips for SEO. Good Keyword Research is key for any successful SEO project; It’s always best at the beginning too. On page Optimisation and XML creation should be the next stage after keyword research to make sure the selected keyword(s) is found in the right place. Following that, Internal Links Architecture and Rewriting dynamic URLs help strengthen website/blog and give it a better chance of being found for selected keywords. Embedded Widgets, Badges and Viral content/Linkbait are all part of great link building strategies which when well executed provide a huge flow of links to one’s website. Sadly it is a hit and miss thing, but keep trying. Lastly, PageRank Sculpting is something which is no longer recommended because the no follow links value is not passed on to other do-follow links, hence it is better to have a good Internal link Architecture.

From the infograph, one can see that SEO is not rocket science, but things are always changing so fast, making it hard to take it all in and remember it. Look at the infograph for instance, it was drawn in 2009 and already it is not quite accurate half way through 2010.

What else do you think should be different in that infograph or do you think it is a 100% accurate?
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