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Thursday, 22 May 2014

Engaging with Bloggers - A Nigerian Experience

It's very interesting to see the similarities and differences between bloggers abroad and in Nigeria. Blogging is something which is slowly picking up in Nigeria and it's really exciting to see the different things people are coming up with daily.

From a blogger perspective, I've had a few experience of working with Nigeria startups looking to market their product and services and it's great! I love the fact that businesses are engaging with bloggers more and more. Obviously, its easier for businesses that have loads of advertising money but for the startups they have to be a little more creative with their ideas.


Wednesday, 12 February 2014

SEO and Marketing - My Challenge for 2014

I love SEO, it's a great and cheap way to build your brand, business and product. But I also know there are a number of other marketing channels out there which are just as important and relevant to any business. I say this because any business focusing on SEO only doesn't really stand a chance, what with Google messing around so much and playing master with so many business and brands out there.

So, what other marketing channels am I talking about?

Sunday, 24 November 2013

Fidelity Bank of Nigeria Blogger Scheme

I recently came across a Nigerian blogger program via NigerianBlogAwards.com and I was quite impressed so I decided to do some research into it and blog about it!

Now this isn't the first blogger program I've heard about, there are quite a few of them and is popular in the UK (and USA, I'd imagine), what with the Next blogger network for fashion bloggers and Sainsbury blogger network for family/parenting bloggers to name a few. What fascinates me is the fact that a financial institution is the first I've heard to create a blogger program in Nigeria (if more of such program exist please point me in their direction!)

Wednesday, 13 November 2013

My Takeaways from SearchLove Conference Oct'13

Last year, one of my professional goals was to attend a conference, preferably a Search or Marketing conference but back then I wasn't so particular. Now, I'm proud to say I've done just that! A couple of weeks ago I attended SearchLove run by Distilled and I enjoyed it, despite a number of hurdles I had to jump to get through it! Can I also say I also attended a Mummy conference last month and blogged about it on my mummy blog...

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